Comments on: Beer in Review: Mission Street Brown Ale http://www.betterbeerblog.com/index.php/2010/07/12/beer-in-review-mission-street-brown-ale/ A Beer Blog Helping to Elevate the Status of Craft Beer Wed, 25 Jan 2012 22:18:03 +0000 hourly 1 http://wordpress.org/?v=3.3 By: TheRabidBrewer http://www.betterbeerblog.com/index.php/2010/07/12/beer-in-review-mission-street-brown-ale/#comment-12583 TheRabidBrewer Sun, 26 Sep 2010 02:15:24 +0000 http://www.betterbeerblog.com/?p=553#comment-12583 Interesting tidbit: GABF 2010 American-Style Pale Ale Winners Gold: Firestone Walker Mission Street Pale Silver: Firestone Walker Pale 31 *shrug* I like them both! Interesting tidbit:

GABF 2010 American-Style Pale Ale Winners

Gold: Firestone Walker Mission Street Pale
Silver: Firestone Walker Pale 31

*shrug* I like them both!

]]> By: Weedchild http://www.betterbeerblog.com/index.php/2010/07/12/beer-in-review-mission-street-brown-ale/#comment-12529 Weedchild Sat, 25 Sep 2010 05:09:40 +0000 http://www.betterbeerblog.com/?p=553#comment-12529 According to Matt Brynildson, FW's head brewer, the Mission St. pale and Pale 31 are identical recipes - except that they blend between 12% and 15% of Double Barrel Ale into the Pale 31 before packaging. And that, as they say, makes all the difference. According to Matt Brynildson, FW’s head brewer, the Mission St. pale and Pale 31 are identical recipes – except that they blend between 12% and 15% of Double Barrel Ale into the Pale 31 before packaging. And that, as they say, makes all the difference.

]]> By: Derrick http://www.betterbeerblog.com/index.php/2010/07/12/beer-in-review-mission-street-brown-ale/#comment-6757 Derrick Wed, 14 Jul 2010 01:57:13 +0000 http://www.betterbeerblog.com/?p=553#comment-6757 Two-tiered marketing is a common technique companies use to sell at the high and low end, and usually, the low end product is sold under a different name so as not to dilute the status of the high end name. And that's what Unibroue andFirestone-Walker, are doing selling at Trader Joe's under different names. I'm trying to think of different examples in other industries, but am drawing a blank. Two-tiered marketing is a common technique companies use to sell at the high and low end, and usually, the low end product is sold under a different name so as not to dilute the status of the high end name. And that’s what Unibroue andFirestone-Walker, are doing selling at Trader Joe’s under different names.

I’m trying to think of different examples in other industries, but am drawing a blank.

]]> By: Peter http://www.betterbeerblog.com/index.php/2010/07/12/beer-in-review-mission-street-brown-ale/#comment-6750 Peter Tue, 13 Jul 2010 21:42:31 +0000 http://www.betterbeerblog.com/?p=553#comment-6750 @Mike - While that's a little disappointing to hear, I'm not surprised. If taken care of well, beer can last a long time. I think the "house brands" are fun, in a kitschy sort of way but there's no harm in people knowing who really makes their beers. From a consumer standpoint, we all tend to go for "name brands" as opposed to generic brands. Why not poke fun of the fact they have their beers contract brewed? Instead of "Steinhaus Brewing Company", why not name it "Firestein Walkhaus Brewing Company" or something equally tongue-in-cheek? @Mike – While that’s a little disappointing to hear, I’m not surprised. If taken care of well, beer can last a long time. I think the “house brands” are fun, in a kitschy sort of way but there’s no harm in people knowing who really makes their beers. From a consumer standpoint, we all tend to go for “name brands” as opposed to generic brands. Why not poke fun of the fact they have their beers contract brewed? Instead of “Steinhaus Brewing Company”, why not name it “Firestein Walkhaus Brewing Company” or something equally tongue-in-cheek?

]]> By: Mike http://www.betterbeerblog.com/index.php/2010/07/12/beer-in-review-mission-street-brown-ale/#comment-6746 Mike Tue, 13 Jul 2010 20:00:31 +0000 http://www.betterbeerblog.com/?p=553#comment-6746 Hi Peter, Having worked at Trader Joe's when I was younger I have a little insight. The beer is never refrigerated and it can stay in the warehouse or stockroom indefinitely. They also don't rotate the stock because it is not considered a perishable item. I also know from a manager that they try not to let people know if and who brews the beer for them. I think that would be a great selling point, but maybe not. I reviewed the Brown a couple weeks ago, but didn't do as well as you did. It is taking some time, but I think I am finally getting used blogging. I find I taste more beer than I can write about, not a bad position to be in I guess. Mike Hi Peter,

Having worked at Trader Joe’s when I was younger I have a little insight. The beer is never refrigerated and it can stay in the warehouse or stockroom indefinitely. They also don’t rotate the stock because it is not considered a perishable item. I also know from a manager that they try not to let people know if and who brews the beer for them. I think that would be a great selling point, but maybe not.

I reviewed the Brown a couple weeks ago, but didn’t do as well as you did. It is taking some time, but I think I am finally getting used blogging. I find I taste more beer than I can write about, not a bad position to be in I guess.

Mike

]]> By: Peter http://www.betterbeerblog.com/index.php/2010/07/12/beer-in-review-mission-street-brown-ale/#comment-6734 Peter Tue, 13 Jul 2010 16:40:14 +0000 http://www.betterbeerblog.com/?p=553#comment-6734 @Derrick - I can see how some of the beers at Trader Joes can be oxidized. They may not have the turnover that a Whole Foods or BevMo does. Also, because these are essentially "house labels", people might not pick them up because of poor brand recognition outside of Trader Joes. @Mario - Good to hear that they're different recipes. If it was the same recipe though, the amusement I find comes mainly from the judging perspective as opposed to the brewery one. @Derrick – I can see how some of the beers at Trader Joes can be oxidized. They may not have the turnover that a Whole Foods or BevMo does. Also, because these are essentially “house labels”, people might not pick them up because of poor brand recognition outside of Trader Joes.
@Mario – Good to hear that they’re different recipes. If it was the same recipe though, the amusement I find comes mainly from the judging perspective as opposed to the brewery one.

]]> By: Mario (Brewed For Thought) http://www.betterbeerblog.com/index.php/2010/07/12/beer-in-review-mission-street-brown-ale/#comment-6733 Mario (Brewed For Thought) Tue, 13 Jul 2010 16:28:34 +0000 http://www.betterbeerblog.com/?p=553#comment-6733 I thought the Brown Ale was pretty average, as was the Hefeweizen. Not bad for $2 (that's what I thought I paid...could have been more). Some info on Trader Joe's beers (something that I've been interested in myself), Goose Island brews a couple of their beers, Firestone Walker brews the Mission Street line as well as the Jumping Cow beers. Unibroue brews the Vintage Ale and there are many other brewers around the world that contribute to their other selections, including Miller. According to someone who would know, the recipe for the Mission Street pale and Pale 31 is definitely a different recipe, as is the recipe used for the house pale ale that Firestone sells to various establishments. I would assume then that the IPA, Hefe and Brown Ale are all their own unique recipes, if not inspired by the award winning versions brewed under the Firestone label. I thought the Brown Ale was pretty average, as was the Hefeweizen. Not bad for $2 (that’s what I thought I paid…could have been more).

Some info on Trader Joe’s beers (something that I’ve been interested in myself), Goose Island brews a couple of their beers, Firestone Walker brews the Mission Street line as well as the Jumping Cow beers. Unibroue brews the Vintage Ale and there are many other brewers around the world that contribute to their other selections, including Miller.

According to someone who would know, the recipe for the Mission Street pale and Pale 31 is definitely a different recipe, as is the recipe used for the house pale ale that Firestone sells to various establishments. I would assume then that the IPA, Hefe and Brown Ale are all their own unique recipes, if not inspired by the award winning versions brewed under the Firestone label.

]]> By: Derrick http://www.betterbeerblog.com/index.php/2010/07/12/beer-in-review-mission-street-brown-ale/#comment-6721 Derrick Tue, 13 Jul 2010 13:54:54 +0000 http://www.betterbeerblog.com/?p=553#comment-6721 My only concern about buying beer at Trader Joe's, and it's not a small one, is sometimes the beer has that cardboardy taste that suggests it's rather old. And so while I don't consider Trader Joe's much for beer anymore, I might give this one a whirl. My only concern about buying beer at Trader Joe’s, and it’s not a small one, is sometimes the beer has that cardboardy taste that suggests it’s rather old. And so while I don’t consider Trader Joe’s much for beer anymore, I might give this one a whirl.

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