First impressions are important. The very first time I met Mrs. BetterBeerBlog was at my 28th birthday party. We took a shot together and I immediately blanked out for the remainder of the night. I don’t remember making an ass out of myself or vomiting right on the sidewalk. Despite all this, and 6 months time (and a short-lived relationship with another woman and a poor 3rd impression), Mrs. BetterBeerBlog and I tied the knot.
Thank goodness she had a lot of rope by which to hang myself by.
But what about craft beer? First impressions can make or break a craft brewery’s and unfortunately, that first impression is largely out of their hands. Mario is hosting this edition of Hopinions titled, Hopinions: Value of a First Impression. Read up and let us know what you think!