Superbowl XLIII ads - The Good, the Bad, the Beer
Sunday, February 1st, 2009I will be the first person to admit that I am not that big of a football fan. I know the rules to the game and I can appreciate many aspects of it. I just never got into it the way other people have, the way I got into basketball.
Even then, what a game! It looked like the Steelers were going to runaway with things but the Cardinals made a game out of it in the second half. For a few moments, I thoughts the Cards had it but the Steelers came back with two big plays to win the game.
As big as the game is, the commercials have enjoyed their own bit of notoriety as well. It seems for those of us (me) who aren’t that into the game, the commercials become our “superbowl”. They’ve had some good ones over the years but I think everythings been toned down since “Nipplegate” some years back. Thank you Ms. Jackson.
I was planning on doing a “top beer-related superbowl commercial list” but in reality, Budweiser/Bud Light was the only company that advertised, thus severely limiting the playing field. That being said, here are my top 3 Superbowl commercials.
1. Bud Light: Swedish
This is my number one commercial. Part of it is because it’s beer, the other part is because I think it’s pretty funny. Conan is a weird looking guy to begin with but it’s great that he can poke fun at himself. “Room, room party starter!” or something like that.
2. Monster: Need a New Job?
This was one of those commercials that was simple in it’s execution, sublte in its set-up but had a huge payoff. Friggin’ hilarious.
3. CareerBuilder.com: Tips?
The thing about advertising is that it has to be repetitive. This commercial had repetitive down to a science but I can’t help but giggle everytime I see the “woman riding the ocean on the seal lion’s back”. The look on her face is priceless. Likewise, the look on the koala’s face as it get’s punched in the face is pretty good as well. I’m easily amused by stupid things, I know.
Heineken: Expedition Leader
I hate this commercial. I hate this commercial and the other commercial that followed it. This commercial had nothing to do with beer, it even says so at the very end. Not many beer commercials have much to do with beer but this one wasn’t even funny or witty or cool or hip. It just sucked. It reeked of suckiness. It reeked like a Heineken left out on a sunny day. I shouldn’t even be promoting it by linking it but it sucked so hard, I can’t help but share my pain.
“No destination is the destination of the undestinated.” Sigh.

